BUSINESS RESEARCH
We offer expertise in the design and execution of market surveys and custom market research to meet the specific needs of our individual clients.
ADVISORY SERVICES
Delivering comprehensive and accurate information through proven research approach which constitutes the basis of our advisory work.
MYSTERY SHOPPING
Our mystery shopping team in the Middle East and Africa will help you to better understand the experience of your customers.
TRADE DEVELOPMENT
There is a rising trend of foreign companies and MNCs looking to consolidate their foothold in Middle East and Africa.
Our Clients
Trusted by some of the biggest brands…
And What They Say
Some kind words from our respected clients
Our Blog…
Some of the recent articles about current market
What is Choice Based Conjoint Analysis and How Can It Help Me Plan My Marketing Mix Modeling
One of the off shoots of Game Theory is Choice Based Conjoint Analysis (CBC), which is often used in Market Research to understand how people choose when presented with different product or service options. ...
People Don’t Understand Percentages – Say “Buy One Get One Free” Instead of “Get 50% Off”
BOGOF (i.e. Buy One Get One Free) drives emotions, "50% Off" drives math calculations on the shop floor (or while browsing on the App). It doesn’t really take a genius to figure out which ...
How to Make Best Use of the “Halo Effect” Seen in Market Research
Sometimes we see brands have a low Market Share in Retail Audit, but score significantly higher on Brand Awareness and Equity in Brand Health Trackers. This often leads to confusion, and doubts on the ...
Improving Your B2B Business Through Market Segmentation
In the constantly changing world of B2B (Business-to-Business) marketing, it's really important to understand who your customers are and make strategies that fit with what's happening in the market. The process of buying products or ...
Awards
Consultancy.org: Top Consulting Firms in The Middle East, 2022
MENAA Customer Delight Award 2018